About us

A story 

Four years ago, Jean-Philippe and Sébastien, two brothers, wish to develop a concept strong: "a new way of consuming in life is easier." The idea was to offer products that are useful and not only beautiful; products that will simplify the daily, practical, healthier and more environmentally friendly items. 

First turned on internet, they quickly understand the need to 'see' and 'touch' the products selected for hopono. The offer is redesigned and with the help of Julie, they opened their first store street of the bailiff (Squire) and the web site in October 2011. The success was immediate and the three partners do not spare their efforts: create ' a pop-up store in Lille in November 2012 and offer enhanced in-store to continue to surprise customers. In July 2014, they already open a second outlet in the heart of Brussels (the Carthusian Street).


A team


Jean-Philippe, 39 years

Married 2 kids (4 and 8 years)

Master in economics

10 years of expericience in business management and finance 

Passionate of new mode of consumption more respectful of the environment and ensures that new products comply with our requirements

Favorite article at hopono Good, gourd water with the charcoal filter (Black & Blum - UK)


Sebastian, 36 years

Married (with Julie) 2 children (age 1-6)

Master in international Relation, law degree 

5 years experience in marketing and international trade 

Passionate about design and objects, he looks with market attentionle that surrounds it!

Favorite home article hopono Dynamic portfolio (Dutch - NL)


Julie, 35 years

Bride (with Sebastian) 2 children (age 1-6)

Master in Gender Studiesapres cosmetic a passage in the industry, it occupies a position of Parliamentary Assistant before joining hopono!

Shopping addict, she follows the fashions and trends so that hopono is always at the forefront of the news!

Favorite home article hopono Wipes Kit 


A concept: what is useful should also be beautiful!

hopono is defined as a ' lifestyle concept and design "who wants to reunite the family in all its generations. It of traveling, visiting international fairs and stores abroad, surfing the Internet and listening to the needs of its customers as hopono shapes his original offer: large and small brands of developed countries, conscious of aesthetics but also the quality and overall impact of their products.

hopono is also shots of hearts with brands and designers little or not represented in Belgium and France as Orla Kiely, Cath Kidston, Keith Brymer Jones ; but also more known as brands Komono the Belgian watch brand...

hopono declines its universe in 3 main lines 

  • HOME : it's our cocoon, our first space. It is important to develop it to feel good.
  • KIDS : children have specific needs which deserve you linger! 
  • TRAVEL : we travel and move more. Objects must support us in each of our adventures...
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