The Hopono world

There are places that for the youngest are like Alibaba's cave and for the less young are a source of playful, fun and useful finds. This kind of place is a joyful mix of things we need in our daily lives and at the same time offers little nuggets we didn't know existed and which arouse in us an unconcealed pleasure.

Located in the heart of the culturally rich Chatelain district, in a former car shop dating from 1921, you will find Hopono.

A family adventure

Behind Hopono are Sébastien, Julie and Jean-Philippe.

It all started in 2010, when Sébastien and Jean-Philippe had the idea of developing a concept to offer a new way of consuming that was healthier, more ecological and of better quality. It was later in 2011 that the Hopono adventure really started in October with the opening of the first shop on rue du Bailli in Ixelles.

The name hopono comes from hoʻoponopono, a Hawaiian philosophy that advocates living in harmony with what surrounds us. It is on this idea that hopono was created.

Is this what best characterises Hopono? The inspirations of 2 or 3 people are very different, but they all came together around two words: beauty and utility. Now, we can add another word to that, environment, because even if everything we have in the shop can't be 100% ecological, we strive every day to be the most eco-friendly concept store possible.

Finally, Hopono is a concept store, because it is difficult to define oneself in a profession, and it is also difficult to define oneself in time! We are a reflection of our time and we evolve with it.

Today, Hopono is the largest concept store in Brussels, expanding from 300m2 to 600m2, always keeping in mind the desire for a human-sized and family-oriented shop. Hopono is now located from 51 to 55 rue Simonis, but please note that the entrance to the concept store is only at number 55.

The Hopono team

The Hopono team is a melting pot of culture, intelligence and creativity, which translates into an ultra-smiling welcome, top-notch know-how and plenty of laughter.

Each member of this team brings a different experience and, above all, a different vision of the world and of life, which is reflected in the concept store.
These different visions make our concept store a unique place where the whole team takes pleasure in informing you, guiding you and above all smiling and having fun. In fact, you will often hear us laughing and singing in the aisles (feel free to sing along).

As you can see, the Hopono team is above all a group of people with bright personalities, always ready to laugh and advise you on your purchases.