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    What Matters

    Care, Hygiene and Maintenance products What Matters is a French brand was created in 2020 by Franck Ladouce and Charlotte Cattonen. The brand's aim is to reinvent home essentials by offering a v...

    Care, Hygiene and Maintenance products

    What Matters is a French brand was created in 2020 by Franck Ladouce and Charlotte Cattonen. The brand's aim is to reinvent home essentials by offering a vast collection of body care, hygiene and household products. The What Matters principle is simple: to offer refillable, ecological and vegan products.

    100% refillable products

    With eco-responsibility in mind, What Matters bases a large part of its concept on refillable products. Available in glass and glass-reinforced bottles, you simply refill them using the refills provided. So you can enjoy What Matters toothpastes, What Matters shampoos, or any of their other products indefinitely. As glass is easy to recycle, and the bottles can simply be refilled, this means a significant reduction in plastic consumption.

    A brand of organic products

    What Matters has been committed to organic since its inception, working hand-in-hand with Ecocert to create eco-responsible, certified organic products. The brand selects natural active ingredients such as organic aloe vera, shea butter and oils with antioxidant properties to guarantee the effectiveness of its creations. What Matters also follows strict allergen-free and dermatological control guidelines.

    Products for all skin types

    What Matters body care and cleaning products are guaranteed free of allergens and essential oils, making them compatible with even the most sensitive skin. What Matters products are therefore suitable for all needs and for the whole family.
    As for toothpastes, they can even be found in pharmacies and are regularly recommended by professionals.

    What Matters is a brand that is close to the needs of its consumers, and is always keen to innovate and create products that are suitable for everyone. Their eco-responsible approach is felt at every level (glass bottle, recycled plastic, natural materials, etc.) and the brand is recognized and appreciated by its consumers thanks to its simple concept and quality creations.

    FAQ
    What is Ecocert?

    Ecocert is a French certification company specializing in organic farming. It analyzes and inspects products to make sure they comply with environmental standards. What Matters is certified by the company and recognized as a brand that closely follows the most environmentally-friendly manufacturing processes.

    Why are refills made of plastic?

    What Matters refills are made of plastic, but are much lighter than conventional bottles. With this plastic saving and What Matters' glass bottles, a saving of 70% is achieved compared to the use of traditional commercial products.

    Does What Matters test on animals?

    No, What Matters refuses to test its products on animals.

    If I'm not satisfied with a What Matters skincare or cleaning product, can I return it?

    Yes, if you are not satisfied with a What Matters product, you can return it to us. To do so, simply contact customer service at [email protected]. We'll tell you how to return the package.

    If you have any further questions about What Matters products, don't hesitate to send us a message via our contact form or directly to our email address. We'll get back to you within 24 hours (working days).

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    What Matters

    Care, Hygiene and Maintenance products

    What Matters is a French brand was created in 2020 by Franck Ladouce and Charlotte Cattonen. The brand's aim is to reinvent home essentials by offering a vast collection of body care, hygiene and household products. The What Matters principle is simple: to offer refillable, ecological and vegan products.

    100% refillable products

    With eco-responsibility in mind, What Matters bases a large part of its concept on refillable products. Available in glass and glass-reinforced bottles, you simply refill them using the refills provided. So you can enjoy What Matters toothpastes, What Matters shampoos, or any of their other products indefinitely. As glass is easy to recycle, and the bottles can simply be refilled, this means a significant reduction in plastic consumption.

    A brand of organic products

    What Matters has been committed to organic since its inception, working hand-in-hand with Ecocert to create eco-responsible, certified organic products. The brand selects natural active ingredients such as organic aloe vera, shea butter and oils with antioxidant properties to guarantee the effectiveness of its creations. What Matters also follows strict allergen-free and dermatological control guidelines.

    Products for all skin types

    What Matters body care and cleaning products are guaranteed free of allergens and essential oils, making them compatible with even the most sensitive skin. What Matters products are therefore suitable for all needs and for the whole family.
    As for toothpastes, they can even be found in pharmacies and are regularly recommended by professionals.

    What Matters is a brand that is close to the needs of its consumers, and is always keen to innovate and create products that are suitable for everyone. Their eco-responsible approach is felt at every level (glass bottle, recycled plastic, natural materials, etc.) and the brand is recognized and appreciated by its consumers thanks to its simple concept and quality creations.

    FAQ
    What is Ecocert?

    Ecocert is a French certification company specializing in organic farming. It analyzes and inspects products to make sure they comply with environmental standards. What Matters is certified by the company and recognized as a brand that closely follows the most environmentally-friendly manufacturing processes.

    Why are refills made of plastic?

    What Matters refills are made of plastic, but are much lighter than conventional bottles. With this plastic saving and What Matters' glass bottles, a saving of 70% is achieved compared to the use of traditional commercial products.

    Does What Matters test on animals?

    No, What Matters refuses to test its products on animals.

    If I'm not satisfied with a What Matters skincare or cleaning product, can I return it?

    Yes, if you are not satisfied with a What Matters product, you can return it to us. To do so, simply contact customer service at [email protected]. We'll tell you how to return the package.

    If you have any further questions about What Matters products, don't hesitate to send us a message via our contact form or directly to our email address. We'll get back to you within 24 hours (working days).

    What Matters
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